October 20, 2022

What is International SEO?

What is International SEO?

You’ve finally decided to go global with your brand.

You have a fantastic product or service that is begging to be shared with the world. But there's just one problem: you're not quite sure how to go about International SEO.

Reaching a global audience can be a daunting task. But with some planning and the right approach, it is definitely achievable. Here's everything you need to know about International SEO.

What is International SEO?

International SEO is the process of optimizing your website for users in multiple countries.

It involves adapting your content and keywords to be relevant to each market while at the same time ensuring that your site ranks high in search engines and is accessible to people in different countries.

Technically, International SEO is a bit more complex than the average SEO strategy. Here, in addition to the usual keyword research and content optimization, you must also consider language barriers, cultural differences, and other factors.

But if you want to ensure that people from other countries or other language speakers can easily find and understand your website. International SEO, or multilingual SEO, is the key to making that happen.

Why is International SEO Important?

If you're running a business that relies on online traffic, you'll quickly realize that going global is pertinent if you must reach new customers and stay ahead of the competition.

And if your website is not optimized for International SEO, you may miss out on many potential traffic and customers. In that regard, you need International SEO to help you expand your reach and tap into new markets. It's also a great way to build brand awareness and boost your bottom line.

Trust also comes into play- if users from different countries can find your website easily in their own language, they are more likely to trust your brand and make a purchase.

How To Go About International SEO

Like any other SEO strategy, International SEO requires careful planning and execution. Since each market is unique, it's important to tailor your approach to each country or language group you are targeting.

Here are a few International SEO best practices to help you get started:

#1. Do your research

Your target market and competitors are worth studying. International SEO is not a one-size-fits-all solution, and what works in one market may not work in another, so you'll need to tailor your approach accordingly.

#2. Identify and use the right keywords

Choose keywords that are relevant to your target market and have a good amount of search volume. It's also important to consider local variations of keywords while keeping in mind the search behavior and intent of users from your target country or language group.

#3. Localize your content

With your target audience in mind, create relevant and valuable content for each market. This includes adapting your copy, images, landing pages, and other forms of content to be culturally appropriate and linguistically correct.

#4. Optimize your website for different languages

Optimizing your website for different languages is crucial if you want to target users in multiple countries. This entails creating separate versions of your website for each language or country you are targeting while using the correct language tags.

#5. Use the right URLs

You can choose to use URL structures like country code Top-Level Domain (ccTLD), generic Top-Level Domain (gTLD), or subdomain to indicate the target country of your website. 

It's a good idea to consider using a country-specific domain extension (such as .de for Germany or .jp for Japan) to help improve your website's visibility and search rankings in that country.

#6. Implement hreflang Tags

Hreflang tags are HTML codes that tell Google what language your website is written in.

They are a crucial part of International SEO because they help Google serve the correct version of your website to users in the right language.

To implement hreflang tags, you'll need to add a few lines of code to the <head> section of your website's HTML.

#7. Monitor and promote your website

Don't forget to track your website's International SEO progress with the help of analytics tools to gain insights into how well your website is performing in different markets.

Also, endeavor to promote your website through International link building while creating high-quality content and engaging with users from your target market to increase your website traffic and improve search rankings.


Putting your brand on the global map is easier said than done—but it's worth it. International SEO remains one of the most effective ways to reach new customers, build brand awareness, boost your bottom line, and improve your visibility and search rankings.

By following the International SEO best practices for multilingual SEO, you can ensure that your website is properly optimized for different languages and markets. And with some planning and execution, you will begin to see a significant return on your investment.