The Future of SEO
If you have been in the digital marketing game for a few years, you have seen SEO change drastically. What used to be a simple matter of cramming keywords into your website is now a complex and ever-evolving field. And it will only become more complex in the years to come.
As search engines continue to get better at understanding user intent and delivering relevant results, the way you optimize your websites will need to change. This article explores future SEO and discusses some new trends and technologies shaping this essential marketing tool.
SEO and AI
One of the biggest changes already underway in the SEO world is the increasing use of artificial intelligence (AI). Google's RankBrain is one of the most well-known examples of how AI is being used to improve search results. This machine-learning algorithm sorts through vast amounts of data to better understand user intent and deliver more relevant results.
In the future, AI is expected to change almost every aspect of SEO, from link building to optimization. One area where AI is expected to have a significant impact is in analyzing traffic and ranking growth.
AI will give you more control over your ranking on SERPs, as AI will analyze your website and tell you where to improve. Your ranking fluctuations will also be reduced, helping you maintain a consistent position on Google and other search engines.
It will also simplify future SEO workflow by automating content creation, SEO audits, and keyword research tasks. Other areas that will see a significant change due to AI include competitors' analysis and the analysis of search engine algorithms.
International SEO
International SEO will become increasingly important as the Internet continues to grow and expand. With over 4 billion Internet users worldwide, focusing on ranking in your home country is no longer enough. If you want to stay competitive, you need to be able to rank well in multiple countries.
International SEO is a complex topic, but there are a few things that all businesses should keep in mind. First of all, you need to make sure that your website is accessible from all over the world. This means using a CDN or server locations in different countries.
Secondly, you need to consider which search engines you want to optimize for. In many countries, Google is the most popular search engine, but other options exist, such as Baidu in China and Yandex in Russia.
Finally, you need to think about which languages you want to target. It's not enough to just translate your website into different languages. You also need to ensure that you use the right keywords and SEO techniques for each language.
Mobile SEO
Mobile SEO is another area that is expected to see significant changes in the future. With over half of all Internet traffic now coming from mobile devices, ensuring that your website is optimized for these users is essential.
Google's mobile-first index already considers your website's mobile version when determining where to rank you. So if your website isn’t mobile-friendly, your ranking will be poor.
So, how do you ensure your website is mobile-friendly? Start by integrating a responsive design to ensure that your website can adapt to any device. Responsiveness will ensure that people can access your website content using their tablet or smartphone and still have the best experience.
Optimizing for Various Search Mediums
Today, people no longer confine themselves to searching the Internet by text. They can do a search using their voices or search for images using apps such as Alexa and Google Lens. Research shows that 40.2% of the U.S. population uses voice search features.
These text alternatives offer a low-competitive option to drive leads, traffic, and sales. You will need to optimize your content for these different search mediums. For instance, since voice searches are more conversational and longer, you should target long-tail keywords. You should also ensure that your site is mobile-friendly because most people use voice search on their mobile devices.
Make Sure You're Prepared for Future SEO
SEO will remain a valuable strategy for businesses looking to increase their online visibility. You'll be better positioned to take advantage of SEO opportunities and challenges if you stay up to date on the latest SEO trends and expected future changes.
If you don't know where to start preparing for the future of SEO, Cliqer is here to help. Our SEO team has a combined experience of over 20 years and will work with you to create a customized SEO strategy to help you achieve your goals, no matter where your company is located. Learn more about our company, and let us know how we can help you.
